Sleepwear / Nightwear
Our range of sleepwear will keep you looking stylish and feeling beautiful all night long. From nighties to fluffy gowns we have something you'll love.
Get the latest in body contouring underwear with our imported range of Spanx shapewear for women. Body shaping underwear provides continuous firm support in all the right places.
We stock a wide range of sexy lingerie, featuring the hottest corsets and bustiers, bodystockings, chemises, negligee, and hosiery. Our brand names include Shirley Of Hollywood & Baci Lingerie.
Plus Size Lingerie
Our wide selection of plus size and queen size lingerie will let you celebrate your curves in style. Whether its 2X, 3X or more we have something for the fuller figure.
Curvy Kate Bras D - K Cup
Our Curvy Kate range of bras and panties offers our curvy clients a gorgeous collection of D - K cup lingerie specifically designed for the fuller figure.
Why not host a Lingerie Party, Bachelorette Party or Bridal Shower to pamper you and your friends or liven up your Girl's Night In or Book Club.
Simply Gorgeous Lingerie is a lingerie and swimwear boutique and online store.
The company was founded by Juliet Sutton in 2008 and has grown over the last few years to having two physical stores in Johannesburg (Sunninghill and Edenvale), online stores and also hosting lingerie parties for bridal showers, bachelorettes and ladies functions.
We started as a small private boutique where ladies of all ages and sizes could be fitted for bras and shop for lingerie and romance products in a safe and comfortable environment. We continue to serve customers with customer service at the top of our list.
Simply Gorgeous stocks both locally made and imported items in all sizes from Small – 6XL and for bigger cup sizes too (up to K cup in some brands). Our lingerie brands include Shirley of Hollywood, Sans Complexe, Chantelle, Passionata, Affinitas Parfait, Playtex, Curvy Kate, Hanky Panky, Braza, Flirtelle, Lila Rose and Sheer Ladderless. Our swimwear range includes Moontide, Sunseekers, Jolidon, Curvy Kate, Brite Reef, Speedo, Jacqueline, Sun Things, Piha, Kula and Miraclesuit. Our shapewear is an exclusive range from Body Wrap. All of these brands are picked for their quality and fit.
One of our main specialities is bra measuring and fitting. We offer this service for free in our stores, and help customers get the perfect fitting bra. Bra fitting is not about a tape measure or visual estimation, it’s about listening to the client and establishing what she needs from the perfect bra. We do cater to the “bigger bust” or the D+ market excluded women who find it difficult to buy bras in the smaller bust section. Another of our unique points is that we also cater for bigger sizes in nighties and lingerie – some catalogue items up to size 6XL.
In our store you will find many products including bras and panties, nighties, corsets, shapewear, sleepwear, hosiery, swimwear, bridal wear and more.
Simply Gorgeous has exhibited in many shows and expos in Johannesburg – namely The Wedding Show, The Women's Show, SEXPO (JHB & CT), The International Fashion Sale (IFS) and other private events for smaller functions including SABC Women's Month and other Women's Day events. You too can book us for your special event – contact us for a quote on firstname.lastname@example.org.
Our lingerie parties are always a great success – from bridal showers, hen parties, bachelorette parties,farewells, birthdays and more we are always there to make your day a special one.One thing in our business comes first – and that is quality goods and great service. Here are some testimonials from some of our customers: