Simply Gorgeous is a Ladies Fashion, Swimwear & Intimates boutique and online store.

The company was founded by Juliet Sutton in 2008 with a physical store in Sunninghill, Johannesburg.

Originally we started out as a lingerie and swimwear boutique, but in March 2016 we introduced a range of ladies fashion clothing including top well known brands G CoutureRevenge & Crave. Our offering also includes locally made sleepwear from Lila Rose and Poppy Divine, as well as the famous Spanx shapewear - perfect slimming garments for any occasion.  The swimwear we offer includes top international and local brands including Moontide, Sunseekers, Jolidon, Brite ReefJacqueline, Sun Things, Piha, and Miraclesuit

Our lingerie range for regular and plus sizes and is imported. Our lingerie brands include Sans Complexe, Hanky Panky, Lila Rose, Shirley of Hollywood, Flirtelle and more.

There is one thing in our business that comes first – and that is quality goods and great service. Here are some testimonials from some of our customers: 

 
"Thank you so much. It has been a very long time since I have seen, let alone experienced service of this caliber. I truly do appreciate it." - Nicolette

"Ek wil net baie baie dankie sê vir Saterdag, dit was 'n groot sukses en alles aan julle te danke. Ek waardeer dit opreg en sal so ver ek gaan julle sonder twyfel bemark. Baie groete." - Heidi

"The baby doll fits beautifully. She looks absolutely gorgeous in it. She even commented it makes her feel sexy, so mission accomplished there. Thanks again for being so accommodating and finding the right solution for me." - Anonymous (a happy husband)