Our Brands

Simply Gorgeous Lingerie is a lingerie and swimwear boutique and online store.

The company was founded by Juliet Sutton in 2008 and has grown over the last few years with a physical store in Sunninghill, Johannesburg.

We started as a small private boutique where ladies of all ages and sizes could be fitted for bras and shop for lingerie and romance products in a safe and comfortable environment. We continue to serve customers with customer service at the top of our list.

Simply Gorgeous stocks both locally made and imported items in all sizes from Small – 6XL and for bigger cup sizes too (up to K cup in some brands). Our lingerie brands include Shirley of Hollywood, Sans Complexe, Chantelle, Passionata, Affinitas Parfait, Playtex, Curvy Kate, Hanky Panky, Braza, Flirtelle, Lila Rose and Sheer Ladderless. Our swimwear range includes Moontide, Sunseekers, Jolidon, Curvy Kate, Brite Reef, Speedo, Jacqueline, Sun Things, Piha, Kula and Miraclesuit. Our shapewear is an exclusive range from Spanx. All of these brands are picked for their quality and fit.

One of our main specialities is bra measuring and fitting. We offer this service for free in our store, and help customers get the perfect fitting bra. Bra fitting is not about a tape measure or visual estimation, it’s about listening to the client and establishing what she needs from the perfect bra. We do cater to the “bigger bust” or the D+ market excluded women who find it difficult to buy bras in the smaller bust section. Another of our unique points is that we also cater for bigger sizes in nighties and lingerie – some catalogue items up to size 6XL.

Simply Gorgeous has exhibited in many shows and expos in Johannesburg – namely The Wedding Show, The Women's Show, SEXPO (JHB & CT), The International Fashion Sale (IFS) and other private events for smaller functions including SABC Women's Month and other Women's Day events. You too can book us for your special event – contact us for a quote on sales@simplygorgeous.co.za.

Our lingerie parties are always a great success – from bridal showers, hen parties, bachelorette parties,farewells, birthdays and more we are always there to make your day a special one.

One thing in our business comes first – and that is quality goods and great service. Here are some testimonials from some of our customers:
"Thank you so much. It has been a very long time since I have seen, let alone experienced service of this caliber. I truly do appreciate it." - Nicolette

"Ek wil net baie baie dankie sê vir Saterdag, dit was 'n groot sukses en alles aan julle te danke. Ek waardeer dit opreg en sal so ver ek gaan julle sonder twyfel bemark. Baie groete." - Heidi

"The baby doll fits beautifully. She looks absolutely gorgeous in it. She even commented it makes her feel sexy, so mission accomplished there. Thanks again for being so accommodating and finding the right solution for me." - Anonymous (a happy husband)